Purple Reign by IYKYK
Long Live King Carlito!
Flushing Meadows didn’t know a calm storm was about to break.
He stepped onto the court cloaked in purple — and never looked back
Match after match, not a single set lost
For two weeks, it rained purple on center court
The storm of a champion in a completely new zone. Not just Spanish dominance... Destiny
The world watched the Prince become King — and establish his Purple Reign
Long Live the New King 👑 IYKYK
The Artist IYKYK
IYKYK (Pronounced “Eye-Kick”) — IS the truest fan, the one who doesn’t just watch but immortalizes.
IYKYK’s art seizes the heartbeat of a moment and reframes it as eternal.
Purple Reign is only one stroke. His language moves between vectors and graffiti, pixels and paint, AI and analog. He remains faceless, nameless, Just like Picasso and Banksy, IYKYK steals the moment itself
Art for the fans. By the fans.
Inspired By Fans turns passion into legacy — where fan art meets fine art, and creativity meets Web3 ownership
We’re leading the way — cracking the model for artists stepping into digital and fans stepping into art. We flip the script: passion becomes art, and value flows back to creators and the believers who back them first
This is the red pill — freedom from corporate chains through NFTs and true digital ownership
We open with Purple Reign, a tribute to Carlos Alcaraz by artist IYKYK — proof that a Prince can become King, and that fandom can crown its own legends
Don't Miss The Rain...
Purple Reign 👑 1st Drop
The art that started it all!
Wanted by many. Owned by the few...
No restocks. No replicas. Just history in cotton form.
This is more than merch — it’s the moment.
Get ready to wear the shirt that started the movement and show who's the best fan